James Goebel is a founding partner of Menlo Innovations. Menlo uses highly collaborative project teams to design and implement innovative products for clients that place high value on user adoption.

The team he helped build at Menlo Innovations has successfully blended an Extreme Programming development team, usability design specialists, a quality assurance practice, and formal project management. Representatives from start-up companies as well as large Fortune 500 firms routinely tour Menlo's Software Factory environment to study its implementation of agile.
James has worked in a variety of environments, from two employee startups up to billion dollar organizations. As a coach and change agent, James has helped organizations achieve dramatic transformations in both process and culture. He enjoys speaking at conferences, teaching classes, and speaking to small local groups in order to share the lessons he has learned.

James is a certified Project Management Professional (PMP), a certified Scrum Master, and has an MBA from Eastern Michigan University. He has practiced software product development for more than twenty years as a developer, team lead, system architect, project manager, practice director, and executive coach. For over 15 years, he has been building and managing Agile software teams.